Danny Santiago's 50th Birthday Bash Weekend

by Natalie Eshkenasy

Over the past weekend Ronen Rental's design team went beyond event furnishing to help manage and design Danny Santiago's 50th Birthday Bash Weekend. From venue selection to invitation design we were there every step of the way throughout the planning process. The result was a modern take on Truman Capote's famous Masked Ball for the Saturday evening party and a retro inspired Tea Dance for Sunday afternoon.

Here is the story:



The two day event started on Saturday night at

Glasshaus Studios

with a masquerade ball. The inspiration behind the Black Tie event was Truman Capote's 1966 black and white masked ball at the Plaza Hotel in New York. The idea was to combine the element of galmour behind Capote's ball with the modern design and art deco architecture of Glasshaus Studios.

Our design team, together with photo stylist

David Arthur Fittin

, researched the different elements and concepts from the infamous party that they could bring into the design. The invites set the tone for the evening. The invitation featured original pictures of masked guests from the 1966 party. At the entrance, our

Image Display Box

displayed a poster with a similar design to the invitation welcoming guest into the event. Two actors dressed in the required attire stood at the entrance and greeted quest as they arrived. Women were offered personal hand fans at the door just like they were at the 1966 party.


Once inside the party guests could mingle in two main areas, the pool lounge and the inside bar and dance floor. The idea for the pool area was to create a manicured garden using modern elements.Grass hedges and 15'illuminated cones from


were aligned along side the pool to mimic the shape of the topiaries. Black and white striped cabanas scattered around the pool area were decorated with 

Banquet Sofa, Jasper Table,

and two

Silver Round Ottomans

. A vignette of

Pink Chairs


Mona Stools

were placed by the grass hedges to bring a contrast to the black and white theme. Inside the studio a

20' L-shaped Illuminated Bar

customized with vintage moldings served as the main focal point and added a traditional feel to a modern bar along with illuminated

Ella Shelvings

lined with bottles . In the center of the room projections of vintage movie clips played on 3 white spheres hung from the ceiling.


The inside lounge sat on top of a pink carpet and was comprised of

Ivy and Banquet Sofas, Jasper Tables

, and

Mirror Bars

aligned with candles. The black and white striped birthday cake was made by

Ana Paz Cakes


Special thanks to Valerie Bihet of

The Vibe Agency

for being the day of event coordinator.



Sunday's party took place at a private residence in Miami's Design District. The idea behind Sundays party was a retro 50's inspired pool party. The "Tea Dance" as it was called, used the same concept as Saturday nights event by taking something vintage and putting a modern art deco twist on it. The invitations, also created by our design team, incorporated the color and theme of the party. The same image used on the invite was also displayed on a

4' Illumina Bar

. The pink and black background for the invite reflected the colors used throughout the party.


Pink custom embroidered towels with

"Danny's 50th"

were placed around the pool for guest to use during the party and to take home as gifts.

Black and white striped ottomans


white and aqua striped pillows

were scattered in the grass area around the pool for guest to lounge on. Two cabanas with tables were set up in the middle of the yard to serve as a refuge from the hot sun and place to sit and eat. Pink flamingos were scattered throughout the property to accent the retro feel. The pool was decorated with black and white different size beach balls. The bar area included the

4'custom bar

with the invitation image and a black and white striped umbrella.