Swimshow 2013

by Natalie Eshkenasy

The Miami Beach SwimShow 2013 took place at the Convention Center this past July and as the official furniture sponsor for the show, we had several designer booths to furnish along with the main swim lounge and the Studio 30 party that took place after the fashion show that Sunday night.

For the main Swim Lounge, which was sponsored by Invista, the creator of the LYCRA fiber, we provided our signature wooden lounge chairs and tables along with colorful patterned and textured pillows. Our 8-foot bars were branded with Invista's latest marketing campaign images and were placed throughout the 400-foot long lounge to enhance the company's presence. On the north side of the lounge, laptops were placed on our illumina columns to create stations for guests to browse the web.

Top: 8' branded bars        Bottom Right: laptop stations
Top left: branded bars Bottom: our new Island Ottoman
To celebrate SwimShow's 30th year, executive director Judy Stein, created a "Studio 54"-inspired after party that took place right after the Sunday-night fashion show. We decided to go with our banquet sofas and add the Studio 54 elements with our bronze and silver round ottomans, gold and metallic pillows, and add a lot of mirror reflections by incorporating our mirror bars and mirrored-top Anya tables.